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5 Sure-Fire Ways To Make Your Home More Appealing to Millennial Homebuyers

Millennials and Baby Boomers don’t have a lot in common. These two demographics are the difference between Uber Eats and Sunday dinner, Tesla and Oldsmobile, the latest iPhone and the oldest flip phone.

But, one place where Millennials and Baby Boomers are inextricably tied together, especially here in Northern Michigan, is the real estate market. Many Boomers are a few years deep into retirement and realizing the home they raised their kids in is just a little too much space for them, while many Millennials are finding their stride with professional jobs, growing families, and the need for more room.

All this translates to a lot of older Northern Michiganders putting their homes on the market to be considered by a lot of younger Michiganders.

When it’s time to sell our home, we all want to get top dollar; to get the best deal possible. With the influx of Millennial homebuyers into the Northern Michigan real estate market, it’s important to set yourself up for success by making sure your home is perfectly positioned for the next generation of homeowners. Here are five ways to make sure that’s the case.

1. Create an Open Concept Layout

 When younger homebuyers think about the perfect family evening, they typically envision everyone gathered around the kitchen island, or scattered across the living room, dining room, and sitting on the hearth of the fireplace, all within sight of one another. Gone are the days of small rooms closed off from each other; buyers want homes with an open and airy feeling that use natural light well and makes smaller spaces feel larger.

What you can do: Talk to a builder about which walls in your main living space are non-load bearing. Can you open up the kitchen to the rest of the home? How can you make your living space feel more open without adding more square footage?

Find a builder who can make it happen!

2. Make Your Home Move-in Ready

If you don’t know how to fix a car, would you ever buy one that needed a lot of work? Probably not, and the same can be said for homes, especially when it comes to Millennial homebuyers.

Millennials have, on average, spent more times in apartments, condos, or places that have the maintenance and upkeep done for them than any other crop of homebuyers in the last 25

years, so offering a home for sale that requires some elbow grease to get into shape is an immediate disadvantage.

What you can do: Try getting a pre-listing inspection to get an idea of exactly what a buyer may find when they investigate your home, and fix the easy stuff before you even put your home on the market. Things like faulty electrical outlets, an errant sprinkler head, or trees that need trimming might seem like Saturday projects to you, but could be deal-breakers for a buyer with no experience or know-how.

Here are a few Inspectors we love!

3. Hire a Realtor Who Speaks “Millennial”

Want to talk to a Millennial? Don’t call them on the phone. OK, you can call them, but make sure you give them a head’s up via text or Snapchat first. Just like every generation, Millennials have their own specific ways of communicating; digitally, instantaneously, and usually employing some form of social media.

What you can do: Hire Brick & Corbett to list your home. We’ll admit, we’re not all spring chickens here, but our team has worked hard to make sure that we’re ready to communicate with anyone who has questions about your home. Don’t believe us? Follow us on Instagram, check us out online, or just text us! We promise we’ll get right back to you!

4. Professionally Stage Your Home

Selling a home can be an emotional experience, especially if some special memories have been made within the four walls you’re about to list for sale.

Attached to all those memories are places and things; the dining room table where your kids did their homework, the couch where you had family movie night, the curtains that were in the background of each of your now-grown children’s prom photos.

While the furniture and decorations in your home have a lot of sentimental meaning to you, they don’t mean anything to your buyer. In fact, they may be hindrances. If the furniture or decorations in your home aren’t highlighting the optimal use of space, aren’t giving buyers (Millennial or otherwise) a clear path towards picturing how they would use the space, then you’re missing out on some opportunities.

What you can do: Hire a professional stager to consult with you and give you advice for the best way to maximize your space, use your existing furniture and decor to appeal to buyers, and make suggestions for new pieces you can add to the presentation of your home to put buyers in the offer-writing mood.

Hire a professional staging expert to make your home really shine!

5. Make Your Home Smarter and More Energy Efficient

Many Millennials grew up in large houses built in the 1980s and 90s, watching their parents grapple with high utility bills, complicated mechanicals, and a ton of maintenance just to keep the lights on. But, thanks to modern technology and new energy efficiency standards, these struggles don’t have to be a part of new home ownership, and young homebuyers are looking for properties that offer new ways to cut costs.

What you can do: Start with some easy tech upgrades; install a Nest Thermostat  and Ring Doorbell. For less than five hundred dollars, you’ve made your home “smarter” than most of the other homes on the market.

Then, reach out to your utility companies and ask what options they have for doing energy efficiency audits. Most utility providers offer free in-home audits to give consumers tips for how they can maximize their efficient energy use; providing tips from using better bulbs, to better window insulation to a new water heater.

A copy of one of these audits, complete with a list of the things you’ve done to improve your home’s energy consumption would be a potent addition to your listing documents.


The Brick & Corbett team members are experts at listing and selling property of any type. We’ve been working with property owners to sell their homes for the best price possible and with the best terms possible for the last 3 years, and we can help you too. If you’ve got questions about selling a home, the Brick & Corbett team is here to help. Contact us for a full list of vendors and experts we turn to every day!

Looking to buy a home? We can help you too. We know just what it takes to get you in the right home, at the right time, and within your budget. When it comes time for you to make your next (or first!) real estate purchase, trust the Brick & Corbett team.

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