How to Stage Your Home for Specific Target Markets

When staging your home to sell, should you keep everything as neutral as possible? In many instances, yes. However, it may help to differentiate your home by not doing so … as long as you stage it strategically. For instance, think of model home designers who stage each house with a specific demographic in mind. While you don’t want to discount a group or type of buyer, you can take some inspiration to help prospective buyers picture themselves and their lives in your home.

Young Families

Do you live in an area with tons of young families (or trying to attract one)? Make your home look and feel family-friendly so they fit right in. Consider staging a nursery or kids-themed room, adding a stylish high chair to the kitchen table, or even placing a tricycle neatly in the front yard. You can also prepare for showings by gathering a few handouts of local schools, including area preschools and recommended daycares. Going the extra mile to think what your buyers will find important is sure to make your home stand out.


For many millennial buyers, this will be their first time buying a home – so staging is vital to giving them a visual on how to live and use the space. Minimalism is key, so opt for clean lines and de-cluttering to the max. Consider painting the main rooms with on-trend paint colors (especially dark wood trim), changing out highly visible light fixtures with more modern ones, or reducing the amount of furniture in the home. When in doubt, take away – don’t add!

Retirees/Empty Nesters

Retirees or near-retirees might be looking to downsize, get around more easily, or fit a new empty nest lifestyle. Here, convenience is key, like a first-floor master suite, new/modern appliances that won’t need repairing, an easy-to-maintain yard and energy-efficiencies throughout the home. For a multigenerational household, you might even consider creating a “mother-in-law suite,” a growing trend as of late.


Ready to list or look? Get in touch today to chat about your options!